The Potluck Truck website has everything refugees need to know about enrolling in a wide range of culinary workshops. It also shows the monthly menu and changing locations of the food truck where different cultural foods and communities come together.
Illustration by Arsheya Seraji, Branding by Joanne Cuevas, UX/UI by Vylan Tran
2024 RGD Student Award, Web Design Honourable Mention
March 2023 to April 2023
Research, Ideation, Strategy, Web Design, Prototyping
Figma
Refugees who have recently travelled to Canada lack the connections and resources to break into the culinary industry, and to connect with their new community.
The target audience for this project are refugees coming to Canada who are looking for work, people who want to try foods from different culture and support their community, and those who are concerned about helping refugees
The Potluck Truck provides culinary training, workshops, and work experience to help refugees gain the knowledge and confidence they need to find a job in the future.
I helped with the initial research and brainstorming. As for the final collateral, I worked on creating a responsive website for The Potluck Truck as well as social media ads.
Working on the main part of the final deliverables that I was responsible for—the responsive website—was a lot of fun. I was able to combine the playful illustrations and beautiful branding of my teammates with my interface design skills to make an informative, but interesting website design!
It was rewarding for my team members and I to work on collateral that relates directly to our studies. Everyone worked to their strengths and provided helpful feedback during the meetings—which contributed to the Potluck Truck’s success.
Thank you for making it to the end of this case study!